| NitroTek wants to help you make an informed
decision about whether your organization should have its own
web-site. Though written primarily for non-profit groups,
many of the pros and cons listed below also apply to small-businesses.
Some statistics: 62% of non-profits without internet access
want it to fundraise. 42% of non-profits without internet
access believe a web-site would assist in promoting their
cause. ( Source, 1997 Industry Canada
survey. Further details at www.volnet.org/survey.html
).
| Your own web-site |
 |
can be used to enhance
or augment your current traditional fundraising programs; |
 |
ensures your group has complete control
of the fundraising process; |
 |
reduces costs and removes ‘uncertainties’
to do with out-sourcing; |
 |
can reach more people faster, cheaper
and better; |
 |
promotes a sense of size, credibility
and ‘progressiveness’ of your organization; |
 |
allows efficient and faster communication
to donors and prospects once a working |
 |
relationship has been established; |
 |
can auto-build a donor database; |
 |
opens up the possibility of using
virtual volunteers; |
 |
can help with research and on-line
activism; |
 |
provides excellent information-alert
communications. |
| |
| However, you
should be aware that having a web-site |
 |
is no substitute for face-to-face
or telephone interaction with customers, donors, supporters,
staff, |
| |
trustees, volunteers or vendors; |
 |
may not target the audience you are
seeking; |
 |
should not cause you to abandon or
neglect the conventional and traditional fundraising
practices and |
| |
techniques that have worked well in
the past; |
 |
can be costly if you do not have volunteer
support to maintain the site; |
 |
does not on its own make your organization
super-efficient: the internet can distract your staff. |
Most non-profit web-sites are utilized to promote the organization,
and some of those are used to display merchandise. Such
a site is commonly called an ‘on-line brochure.’
The next step is to accept credit cards (to sell those products,
services or event tickets on-line). This is known as ‘e-commerce,’
and you will require the use of our secure server (secure
sites usually begin https://).
Note: you do not require a secure
server to accept online donations if your charity
uses the services of a donations portal such as http://www.canadahelps.org/
. In fact you do not even need your own website. if you
wish to accept online donations - we will help you set up
a donations portal.
NitroTek offers a variety of hosting plans, one of which
is sure to meet your organization's hosting and e-mail needs.
One-time-only set-up fees apply. Discounts are offered to
genuine non-profit organizations, community groups and associations.
Visit NitroSpecs
to compare our plans.
Don't delay - contact
us today if you have any questions about making the
most of being on-line. |